Ecube is an esports event management and marketing agency headquartered in the South Asian and GCC esports scene, and the official organizer of the Free Fire World Series Bangladesh. The company plans and operates tournaments, online leagues, invitationals and showmatches, managing formats, brackets and prize distribution. Its services also include integrated 360-degree brand campaigns, broadcast production for studio, live and OTT streams, and on-the-ground brand activations such as booths, pop-ups and phygital experiences. Ecube supports creator partnerships, professional player sourcing and influencer operations, alongside data dashboards, post-event analytics, highlight reels and sponsor reporting.

The agency describes its approach as production-focused and built for esports formats, connecting live events with digital audiences and brand objectives. Its stated operational footprint spans Bangladesh, Nepal, India, the UAE and Saudi Arabia, with wider reach across South Asia, Southeast Asia and the GCC. Ecube reports more than 240 events delivered, 42 million cumulative watch hours, 86 brand partners and operations in 11 markets.