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Founded in 2016 by Creative Director Edward Guski and CEO Ted Saad, the collection focuses on refined craftsmanship, timeless femininity, and individual style. Its distinctive jackets, coats, dresses, and tops are made by hand in Manhattan’s Fashion District, using exceptional fabrics sourced from leading mills and ateliers in Europe and elsewhere.

The brand produces garments in limited quantities and presents them through private appointments and curated trunk shows rather than traditional retail. During these experiences, clients can explore pieces from the collection, select from curated fabrics, and commission bespoke or one-of-a-kind garments. Select silhouettes are customized to the individual, with careful attention to fit, tailoring, and detail.

Combining youthful ease with quietly sophisticated design, ed.it ny creates enduring pieces intended to feel personal and be treasured over time. The brand also supports charitable organizations by donating a percentage of its sales.