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Hex Code
Color name
RGB
HSL
CMYK
#CF0000
Guardsman Red
207, 0, 0
0, 100, 41
0, 100, 100, 19
#F2A491
Tacao
242, 164, 145
12, 79, 76
0, 32, 40, 5
#804E37
Ironstone
128, 78, 55
19, 40, 36
0, 39, 57, 50
Lazada Group, established in 2012, is Southeast Asia's premier eCommerce platform, revolutionizing retail across six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. With the vision to serve 300 million customers by 2030, Lazada leverages Alibaba's advanced technology and logistics, offering the largest selection of brands and sellers in the region.
At the heart of Lazada's operations are its robust logistics capabilities, allowing for efficient product delivery through fulfillment centers in 17 cities and an extensive partner network. The platform also harnesses cutting-edge technology to enhance the shopping experience, enabling real-time data utilization for personalized consumer interactions.
Lazada operates two main business models: LazMall, a virtual mall featuring over 32,000 authentic brands with fast delivery and return policies, and Lazada Marketplace, which connects retailers to millions of customers while providing essential support services. The cross-border initiative expands access to international brands, showcasing products from countries like China, the US, and Europe. Together, these offerings enable a safe and seamless shopping experience across diverse categories.
Brand industry
E-commerce and Shopping
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