Ed’s BBQ is a UK-based barbecue brand created by Ed, a home cook who makes outdoor cooking approachable and affordable. Its guiding idea is that great barbecue does not require expensive smokers, premium meat or specialist equipment. Instead, Ed demonstrates how to turn everyday supermarket cuts into satisfying meals using grills people can own, from Weber kettles and pellet grills to budget-friendly kamados and fire pits.

The website offers recipes, cooking videos, practical guides and tips covering beef, pork, chicken, sides and homemade rubs. Recipes feature ingredients from UK supermarkets including Aldi, Tesco, Morrisons, Lidl and Costco, with options for quick meals as well as low-and-slow cooks such as brisket and pulled pork. Ed’s BBQ also provides free planning tools to help users estimate quantities, timings and temperatures, build shopping lists, plan meals for a crowd and work backwards from serving time. A temperature guide and FSA-checked cooking temperatures support safer preparation.