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Hex Code
Color name
RGB
HSL
CMYK
#25A5D8
Curious Blue
37, 165, 216
197, 71, 50
83, 24, 0, 15
#8A70EB
Portage
138, 112, 235
253, 75, 68
41, 52, 0, 8
#003298
Smalt
0, 50, 152
220, 100, 30
100, 67, 0, 40
Lazada Group, established in 2012, is Southeast Asiaβs premier eCommerce platform, operating across six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As the regional flagship of the Alibaba Group since 2016, Lazada has leveraged advanced technology, logistics, and payment solutions to revolutionize retail experiences. The platform features **LazMall**, Southeast Asia's largest virtual mall, connecting consumers with over 32,000 reputable local and international brands, ensuring 100% product authenticity and a straightforward return policy.
**Lazada Marketplace** empowers retailers to tap into millions of customers, offering a comprehensive suite of services like secure payments and marketing analytics across 18 product categories, including fashion, health, and home goods. Additionally, Lazada facilitates cross-border commerce, bringing international brands from regions such as China, Japan, and Europe to Southeast Asian consumers. With a commitment to seamless transactions and innovative technologies, Lazada aims to redefine shopping and build a robust eCommerce ecosystem in the region, targeting 300 million customers by 2030
Brand industry
E-commerce and Shopping
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