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Hex Code
Color name
RGB
HSL
CMYK
#F36003
Blaze Orange
243, 96, 3
23, 98, 48
0, 60, 99, 5
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#A90B26
Shiraz
169, 11, 38
350, 88, 35
0, 93, 78, 34
Lazada Group, established in 2012, stands as Southeast Asia’s premier e-commerce platform, revolutionizing retail across six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a flagship of Alibaba Group since 2016, Lazada offers a robust infrastructure that enhances shopping experiences through advanced technology, logistics, and secure payment solutions.
Lazada features two primary services: LazMall, the biggest virtual mall in the region, which connects shoppers with over 32,000 trusted international and local brands while ensuring product authenticity and swift delivery; and Lazada Marketplace, which empowers retailers by providing access to millions of customers, comprehensive support, and analytics to enhance sales across 18 categories—ranging from health and beauty to electronics and home appliances.
Additionally, Lazada facilitates cross-border commerce, allowing Southeast Asian brands to reach a global audience and providing consumers in the region with diverse products from international markets. With a vision to serve 300 million customers by 2030, Lazada continues to redefine e-commerce in Southeast Asia.
Brand industry
E-commerce and Shopping
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The Lazada name, logos and brand assets are trademarks of Lazada and its affiliates. Brandfetch isn't affiliated with or endorsed by Lazada. Their use is subject to Lazada's brand guidelines.
