EESUp
@eesup.com
ABOUT EESUp WE ARE A GLOBAL COMMUNITY CHANGING THE WAY THE WORLD TACKLES POVERTY About us South Africa, a country whose vast diversities earned it the title of the Rainbow nation united under the principle of Ubuntu, “I am because we are”; has overcome numerous challenges post the end of a painful era, Apartheid. This dark period left the largest portion of the population politically, economically, and socially oppressed. However, despite achieving political freedom, some 28 years later, the Rainbow nation is still battling to lift the majority of its citizens out of poverty, where they remain stuck in an economic desert where social oppression is a daily experience. South Africa is ranked the most unequal country in the world reflected in the bottom 50% of the population earning only 10% of the country’s income and has not managed to accumulate any significant wealth while on the other end of the scale the top 10% of the population earns 60% of the country’s income and own 90% of the wealth accumulated. Confucianism argues that governing starts with enriching people but requires avoiding excessive differentiation between the rich and the poor. EESUp, an acronym for Economic Empowerment and Social Upliftment, terms this as common prosperity loosely defined as capitalism rid of all greed. EESUp’s vision is to create EQUITY in INCOME and WEALTH DISTRIBUTION by generating ECONOMIC EMPOWERMENT opportunities that cause SHARED CONSUMER OWNERSHIP.
EESUp's Company Logos
EESUp's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#203F9A
Jacksons Purple
32, 63, 154
225, 66, 36
79, 59, 0, 40
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#32373C
Outer Space
50, 55, 60
210, 9, 22
17, 8, 0, 76
About EESUp
EESUp is a global community dedicated to changing the way the world tackles poverty. Based in South Africa, a country known for its diverse population and the principle of Ubuntu (meaning "I am because we are"), EESUp aims to empower and uplift individuals who have been socially and economically oppressed.
Despite the end of apartheid, South Africa continues to face significant challenges in lifting its citizens out of poverty. EESUp recognizes this and strives to address the issue through their concept of common prosperity, which promotes capitalism without greed. Their vision is to create equity in income and wealth distribution by providing economic empowerment opportunities that lead to shared consumer ownership.
As the most unequal country in the world, South Africa's bottom 50% of the population earns only 10% of the country's income, while the top 10% earns 60% and owns 90% of the wealth. EESUp believes in enriching people and avoiding excessive differentiation between the rich and the poor, aligning with the principles of Confucianism.
Join EESUp in their mission to create a more equitable and prosperous world for all.
Company type
Privately Held
Year founded
2020
Company size
2-10 employees
