EFI Natural Cosmetics is a Macedonian natural skincare brand founded by Efimija Tosheva Vegova, a cosmetic production technologist. Based in Gevgelija, the brand operates a specialist workshop and shop producing handmade cosmetics inspired by nature and informed by dermatological expertise. Its range includes face, body and hair care, soaps, lip balms, men’s grooming products, and collections for mothers and babies.

Products include cleansers, toners, moisturizers, serums, body butters and scrubs, shampoos, beard oil, and mineral sunscreen. EFI says its formulas use natural ingredients and are vegan, environmentally conscious and biologically tested; the range is also reported as approved by the Institute of Public Health in Skopje. The brand focuses on hydration, soothing care and skin protection, with products designed for different skin types and needs.

Customers can shop online or visit the store, browse curated product sets, and request personalized skincare consultations. EFI also shares skincare advice through its blog and events, and offers free delivery on orders above 1,800 denars