EFLA is a reputable brand that prioritizes the privacy and security of its customers' personally identifiable information. This includes information collected during the operation of the company and how it is processed. EFLA handles personal data in a lawful and fair manner, in accordance with personal data protection legislation in Iceland and the relevant provisions of the EEA Agreement.

To safeguard the security of personal information, EFLA refrains from collecting sensitive personal information and information on culpable offenses. Additionally, the brand respects the privacy of children under the age of 13 and does not collect their personal information.

EFLA collects personal information directly from customers and stakeholders, including name, email, telephone number, ID number, address, workplace, account number, IP numbers, and signatures. However, the brand only collects this information when required and for specific purposes such as executing contracts, managing communications histories, and engaging in marketing activities.

EFLA processes personal information based on various legal grounds, including contractual obligations, granted permissions, protecting the legitimate interests of the company, and fulfilling legal obligations.

It is important to note that EFLA does not sell personal information. Personal data is only disclosed to third parties when required by law or when working with designated service providers, agents, or contractors appointed by EFLA for specific tasks.

EFLA takes data storage seriously and strives to retain information only for as long as necessary. The storage time varies depending on the nature of the information and legal requirements. Personal information on invoices, for example, is stored for seven years in accordance with accounting legislation.

As a customer, you have certain rights. These include accessing and receiving information about the personal data EFLA has collected, updating and correcting your personal information if necessary, requesting the deletion of your personal information, objecting to or limiting the processing of your information, withdrawing your approval for data collection, and submitting complaints to regulatory bodies. EFLA takes the security of personal data seriously and has implemented technical and organizational measures to protect it.

If you have any requests or concerns regarding your personal information, you can contact EFLA via email at [email protected]. EFLA will confirm receipt of your request and aims to respond within a month. In cases where a response cannot be provided within one month, you will be notified of the delay.

Rest assured that EFLA takes security breaches seriously. In the event of a suspected security violation, immediate measures are taken to minimize damage and stop the breach as soon as possible.

Choose EFLA for a brand that prioritizes your privacy, data security, and complies with relevant data protection legislation.