Established in 1974, egta has grown to represent television and radio sales houses throughout Europe and beyond. With a diverse membership that includes independent sales houses and commercial departments within broadcasters, egta offers a range of services to help its members protect, grow, and diversify their businesses. They provide advocacy and regulatory assistance, networking and training opportunities, as well as research and documentation resources.

With over 140 members in 40 countries, egta has a significant presence in the advertising industry. Their TV members alone represent over 75% of the European television advertising market, while their radio members collect 50% of radio advertising revenues. In a fast-changing technological environment, egta's mission is to assist and empower sales houses to monetize audiovisual content through advertising solutions across various devices and platforms.

Through networking, public and regulatory affairs, and a knowledge base, egta strives to build a promising future for commercial communications. Contact egta today and discover how they can help your business thrive