Its consulting work, offered through eicker.BEratung, focuses on digital communication and marketing strategy, including audience research and solutions for channels ranging from social intranets and extranets to the internet and alternative social platforms. The business also provides online marketing consulting covering video, social media and SEO, and advises on digital policy topics such as artificial intelligence, platforms and cryptocurrency.

Through eicker.media, the brand helps clients identify their target audiences, understand which platforms and forms of communication those audiences prefer, and place messages effectively. Its media offerings include eicker.TV, which shares daily technology and media news in short videos and publishes a weekly technology video or podcast, and eicker.news, which covers technology news with an emphasis on AI and Europe, India and China. Content appears on platforms including TikTok, YouTube, Instagram, LinkedIn, Mastodon and Telegram. The company says it has been advising clients since 1998 and invites prospective clients to arrange a consultation.