Bitly is a link management and digital engagement platform that helps businesses and individuals connect audiences with online content. Its tools include a URL shortener, branded links, custom domains, QR code generation, 2D barcodes, link-in-bio pages, mobile links, digital business cards, UTM campaign tools, analytics, and dynamic routing. These products support creating, sharing, customizing, and tracking digital touchpoints.

Bitly serves organizations across industries, including retail, consumer packaged goods, hospitality, media and entertainment, technology, healthcare, insurance, financial services, professional services, and education. Its solutions are designed to help businesses engage customers, connect directly with consumers, create interactive experiences, improve product education, and streamline guest services. Customers can also connect Bitly with existing tools through its apps, integrations, and developer API resources.

The company provides educational and support resources such as a blog, guides, webinars, customer stories, FAQs, and a help center, alongside security and trust information. Bitly offers free signup and business options, including enterprise-class services. The company notes that custom domains can help branded links attract more clicks.