Unclaimed brand
Powered by a 5kWh battery, Electra delivers full-power induction and a true convection oven from a 120V outlet. No rewiring, no hassle. Just better cooking.
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Hex Code
Color name
RGB
HSL
CMYK
#97603A
Potters Clay
151, 96, 58
25, 44, 41
0, 36, 62, 41
#BDBCAD
Ash
189, 188, 173
56, 11, 71
0, 1, 8, 26
#0F0F0F
Cod Gray
15, 15, 15
0, 0, 6
0, 0, 0, 94
Electra is a home cooking brand focused on making induction accessible without costly electrical upgrades or kitchen renovations. Its flagship product is a 30-inch, battery-equipped induction stove that plugs into a standard 120V outlet. A built-in 5kWh battery supplies additional power for fast, full-power cooking and stores energy for use during outages; a full charge can support about three to four meals, depending on cooking habits.
The range combines induction burners with a true convection oven, including an air-fryer mode, and features familiar knobs, a stovetop display, and an easy-to-clean glass surface. Electra says its appliance can reduce indoor air pollution by replacing gas cooking and can charge when electricity is cheaper and cleaner. The company sells and installs the stove, offers a kitchen-fit quiz, and invites customers to visit its Brooklyn showroom and book a cooking demonstration.
Its website also provides product FAQs, customer reviews, and information about potential tax rebates and California rebates
Brand industry
Home and Garden
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How do I download the Electra logo?
The Electra logo comes in two versions: a white logo and an icon. Download as SVG, transparent PNG or JPEG.
What are Electra's brand colors?
The Electra color palette uses the hex codes #97603A, #BDBCAD and #0F0F0F.
The Electra name, logos and brand assets are trademarks of Electra and its affiliates. Brandfetch isn't affiliated with or endorsed by Electra. Their use is subject to Electra's brand guidelines.
