Electra International is a privately owned Bangladeshi company that has traded, distributed, and sold electronics and home appliances since beginning operations in 1976 with Samsung. The company serves customers nationwide through a network of 82 nominated dealers, 25 exclusive dealer outlets, and 42 retail outlets. Its portfolio includes Samsung, Electra, Whirlpool, and Philips products, available through its website and retail channels.

Customers can explore televisions and audio equipment, refrigerators and freezers, air conditioners, washing machines, microwave ovens, and domestic appliances. Electra International also provides customer assistance, order tracking, and after-sales support through its service center and brand-specific service contacts. Its Electra Service Center operates Saturday through Thursday, from 9 a.m. to 6 p.m.; support options are also listed for Samsung, Philips, and Whirlpool products.

Based in Middle Badda, Dhaka, the company offers online access to product categories, brand information, campaigns, and account services. Electra International combines a long-standing presence in Bangladesh’s appliance market with a broad product range and a nationwide dealer and retail network.