Elf labs

Elf Labs is an entertainment company developing franchises and technology around beloved characters and stories. After a decade-long legal effort, the company says it secured rights to characters including Cinderella, Snow White, and Rapunzel. Its portfolio also draws on the Junior Elf book collection, acquired with 200 copyrights. Elf Labs is building a connected entertainment ecosystem spanning original programming, interactive gaming, augmented and virtual reality, and AI-powered experiences.

Its offerings include Elf+, an original programming platform available on more than 200 million smart TVs, Elf World, an interactive gaming experience, and Elf Mobile, a content-rich service on T-Mobile’s network. The company also promotes real-time streaming technology designed to bring high-fidelity 3D characters into users’ spaces through mobile devices, without downloads or specialized equipment. Other planned experiences include 3D worlds, location-based games, and interactive talking toys. Elf Labs is developing animated and other franchise productions, with consumer products and licensing already reaching more than 30 countries. Its team includes entertainment, animation, technology, and licensing professionals.