Eligen is a forward-thinking credit union with $28. 7 billion in assets, focused on delivering innovative financial solutions to help members grow their wealth. With a strong emphasis on data-driven strategies, Eligen successfully launched an auto campaign that resulted in $5.

3 million originating from home-equity loans and $9. 1 million in total loan originations from over 27,000 prescreen offers. Their unique approach melds advanced analytics with personalized member outreach, pinpointing conversion opportunities in markets where competitors dominate.

By leveraging insights from local branch proximity and member engagement, Eligen effectively drives cross-selling opportunities, including personal loans and home-equity lines of credit (HELOC). The brand is also committed to compliance and data security, ensuring that members' information remains protected. Eligen aims to transform traditional loan marketing by simplifying processes while enhancing campaign effectiveness and conversion rates.

Overall, Eligen embodies growth and innovation in the credit union space, making it an invaluable partner for its members