Elite Naturel

Elite Naturel is a Turkish organic food brand founded in 1998 with a focus on producing foods that support human and environmental health. From seed to finished product, the company emphasizes organic farming, traceability and fair trade. It grows produce on its own farms and works with more than 8,200 trained contract farmers, offering fair pay and annual harvest guarantees. Fruit and vegetables are carefully harvested, processed at the company’s facilities and packaged for customers and business partners.

Its products include certified organic fruit and vegetable juices, some made from direct-squeezed fruit and others reconstituted from organic concentrate, as well as healthy snacks. The company also produces organic ingredients through its Elite Organic Ingredients business. Elite Naturel says its products contain no added sugar, preservatives, artificial flavours or colours, and that fruit is processed using cold pressing. For juice preservation, it uses brief, low-temperature flash pasteurization rather than preservatives. The brand highlights independent testing, third-party certifications and recyclable packaging as part of its commitment to product quality and responsible production.