El Merkato

El Merkato is an Ecuadorian wholesale retailer that describes itself as the country’s first Cash & Carry and an online wholesaler. Its model is designed to make business restocking more accessible through a mix of physical locations and e-commerce, supplying mass-market consumer goods directly rather than acting as an intermediary. The company serves businesses and household shoppers, with an emphasis on competitive prices, regular promotions and savings it says can reach 30%.

Its offering includes food and fresh products, with a focus on quality and hygiene, as well as Sus Granos Pack, a line featuring grains that celebrates Ecuadorian harvests and supports local small-scale farmers and developing families. El Merkato also promotes discounts through a WhatsApp community and provides online ordering with delivery coordination. Customers are contacted to confirm their address, delivery date, billing details and payment, and an adviser may verify the purchase.

The brand operates at several locations, including Mercado Mayorista bodegas, El Merkato Plaza Solanda, Sangolquí and Hiedras Plaza, as well as a distribution center in La Joya.