Elmwood is a global brand strategy and design consultancy with studios in London, New York, Singapore and Shanghai. The agency partners with global organizations and challenger brands to help them define their futures, connect with culture and drive growth. Its work brings together strategy, creativity and brand experiences, with a focus on building meaningful identities and making brands more relevant to the people they serve.

Elmwood’s services include brand strategy, identity development, experience creation and packaging design. The agency aims to create memorable brand experiences and packaging that builds desire and supports commercial impact. Its work spans established household names and emerging cultural innovators, with projects for brands including Coca-Cola, Ribena, Milo, Orbit Extra, Opill and The Very Collection.

Alongside client work, Elmwood shares perspectives on the intersections of brand, design, culture and commerce through its insights and publications. Its global team includes strategists, designers, consultants, producers and analysts, supporting both new launches and brand transformations.