ELO

ELO is a baby and children’s products brand based in Skopje, North Macedonia, operated by Novelo Design Dooel. Its collection is designed to support everyday care, comfort, sleep, play and outings from a baby’s earliest days. The brand says its products are made from materials of natural origin, helping keep children’s skin comfortable and protected. ELO combines colorful, playful and distinctive designs with a focus on softness, functionality and suitability for sensitive baby skin.

The range includes baby nests, bedding sets, blankets—including organic and muslin styles—sleeping bags, cot bumpers, waterproof sheets and baby envelopes. Families can also find bathrobes and ponchos, soft toys, play mats, baby carriers, nursing pillows, cot organizers, decorative cushions and other nursery accessories. ELO presents curated essentials for newborns as well as seasonal collections and special offers.

Customers can browse and order through the brand’s online shop, with information available on delivery, returns and account services. ELO also provides contact details, a Skopje retail location, and information for business partners and stockists.