Eltern

ELTERN is a German family and parenting brand offering guidance from the journey to parenthood through the teenage years. Its website, Eltern.de, brings together practical information, expert-oriented articles and personal perspectives for parents and expectant families. Content covers family planning, fertility, pregnancy, birth and the postnatal period, as well as baby care, health, feeding, sleep and development. Parents can also explore topics such as childcare, education, school, family relationships, travel, work and finances.

Alongside its age-based sections, ELTERN publishes news, recommendations, recipes, videos, columns and interviews addressing everyday family life. The brand provides useful digital services, including apps, calculators, a pregnancy calendar, birth-date calculator, name finder, growth calculator and period tracker. Its offerings also include the ELTERN Club, academy and courses, newsletters, games and prize draws. Product comparisons and buying guides help families assess items such as strollers, toys, films and baby supplies. With resources tailored to different stages and challenges, ELTERN aims to support families with informative, accessible content and practical tools.