Email Tools is an email marketing service focused on automated, trigger-based campaigns for online stores. Its platform helps businesses respond to customer activity, reduce lost sales, and build ongoing relationships through timely, relevant messages. Available triggers include abandoned carts, incomplete payments, viewed products or categories, completed orders, birthdays, and reminders for repeat purchases. Users can also create welcome sequences, automated sales series, transactional messages, and CRM-driven campaigns.

Beyond email automation, Email Tools provides tools for collecting and segmenting contacts, including subscription forms, pop-ups, a “wheel of fortune” feature, and in-email surveys such as NPS questionnaires. The service supports integrations with Tilda and other web platforms, and offers additional capabilities such as customer reviews, upselling, and branded website characters. Businesses can configure campaigns themselves or request help from specialists with setup, integrations, templates, and subscriber-list validation. The site also presents case studies showing results for online retailers, including recovered abandoned orders and growth in subscriber lists. Email Tools offers paid plans and provides 200 complimentary emails upon registration.