Actito is a European customer engagement platform that helps marketers turn customer satisfaction into measurable growth. Built and hosted in Europe, the platform is designed with GDPR compliance and data security at its core, and is trusted by more than 400 brands. It enables businesses to collect, unify and segment customer data, then design, orchestrate and optimise personalised journeys across 11 channels.

Actito supports email, SMS, transactional messaging, mobile and web push, in-app messages, pop-ups, WhatsApp, digital wallets, audience advertising, call centres and print. Its tools include campaign automation, behavioural triggers, dynamic content, segmentation and deliverability monitoring, backed by dedicated infrastructure and expert support. The company reports inbox rates of over 99%.

Actito is also developing AI agents through the Ibexa Agentic Marketing Platform. These agents are intended to help marketers compare campaigns, adapt content for different audience segments and repurpose email messages for other channels; users retain approval before anything is sent.