Emall is a dynamic Belarusian marketplace that commenced operations in December 2021, quickly gaining popularity as the country’s first online discounter. Over its two years of operation, Emall has transformed into a major player in the e-commerce sector, boasting around 100,000 active monthly users, of which 75% are women, and selling approximately 1.7 million products each month. With a diverse catalog featuring 30,000 in-stock items and an extensive assortment of 200,000 products ranging across various categories, Emall caters to the needs of every household.

The marketplace focuses on providing affordable prices, ensuring accessibility for all Belarusian residents. Customers can conveniently place orders through the website or mobile app, with delivery options including pick-up at European post offices or direct delivery to any location in Belarus. Emall’s mission is underscored by its commitment to low pricing, regularly verifying market prices to guarantee the best deals for its shoppers. Emall offers a wide range of products, including groceries, home goods, electronics, health and beauty items, and more, making it a one-stop shop for all consumer needs.