SAP Engagement Cloud is a customer engagement solution that helps marketers create, launch, and scale personalized campaigns across channels. Formerly known as SAP Emarsys, it brings together customer insights and real-time business data so teams can turn information into timely, relevant interactions. Its AI-powered capabilities support audience segmentation, personalization, campaign automation, predictive analytics, and customer loyalty programs.

Marketers can build simple single-channel campaigns or automated customer journeys spanning email, web, mobile, SMS, digital advertising, conversational messaging, and other touchpoints. The platform also offers reusable templates, localization tools, and built-in marketing tactics to help teams maintain consistent brand experiences at scale. Integrations with SAP products, including SAP Commerce Cloud, Sales Cloud, Service Cloud, SAP CDP, and Analytics Cloud, connect engagement activities with business processes and data.

Designed for global use, SAP Engagement Cloud runs on a cloud-native architecture intended to support scalability, compliance, and ongoing innovation. It serves organizations across industries such as retail, e-commerce, consumer goods, travel, sports, media, and services, with professional and on-demand services also available.