TEC, The Embedded Company, operates the Embedded Customer Intent Network™, a connected platform designed to turn customer intent into revenue. It links intent, intelligence, decisioning, transactions, and outcomes, keeping customer context connected across media, lead vendors, CRMs, routing systems, and buyers. The platform serves industries including insurance, healthcare, home services, legal, finance, automotive, education, telecommunications, retail, and travel.

TEC helps businesses acquire customers through qualified leads, intent-qualified inbound calls, performance media, and transaction routing. It also helps organizations monetize existing customers and audiences by embedding relevant insurance, financial, and consumer products into digital experiences. Its technology includes the Signal Engine for identity resolution, qualification, scoring, and optimization; Marketplace for real-time transaction routing; and tools such as APIs, embeddable widgets, microsites, and campaign landing pages. Additional offerings include media buying, lead generation, pay-per-call programs, and embedded commerce. By measuring downstream conversions, revenue, and customer outcomes, TEC returns performance data to its decisioning systems to inform future choices.