EMB Mission Bound AB is a publicly listed group focused on connected entertainment and the iGaming industry. Founded in 2019 and formerly known as LL Lucky Games, the company aims to connect businesses and their customers through innovative digital gaming experiences. Its operations span games, platforms, technology, and services for operators, bringing together capabilities across an integrated value chain.

The group’s offerings include slot game development, platform development, white-label solutions, game content aggregation, payment solutions, digital marketing, and UI/UX design. By combining these products and services, EMB Mission Bound supports businesses seeking to develop, deliver, and enhance digital entertainment experiences. Its focus on integration is intended to create efficiencies and synergies across its activities.

Headquartered in Stockholm, Sweden, EMB Mission Bound shares company updates and investor information through its website, including financial reports, share information, and corporate governance materials. The company presents its work under the Connected Entertainment concept, with a mission centered on bringing together businesses, customers, and the excitement of play.