Its selection focuses on domestic, natural and healthy goods, with a broad range of choices in one place. Shoppers can browse dairy products, fresh and preserved fruit and vegetables, honey, meat products, flour, grains, pasta, oils, vinegars, drinks, wines and spirits. The catalog also includes supplements, spices, nuts, sweets and snacks, natural cosmetics, garden seeds and seedlings, cleaning products, cushions, gift packaging and gift sets.

The store offers a convenient way to discover products from many Croatian producers and place orders online. eMerkato says customers can shop when it suits them and that orders are delivered as quickly as possible. By connecting buyers with local agricultural producers, the marketplace also aims to return more value to the community. Its website provides producer information, customer support resources, delivery and payment details, and articles about products and their uses.