As the flagship initiative of the organization Knowledge Transfer Africa, eMKambo integrates mobile, physical, and web-based platforms to create, adapt, and share knowledge among agricultural stakeholders. The brand addresses the challenge of limited access to reliable information by providing a Mobile Short Message Service (SMS) for agriculture value chain actors, leveraging the widespread use of mobile phones among farmers. Additionally, eMKambo operates a web-based market that offers information on various agricultural commodities, including prices, inputs, and services.

eMKambo also focuses on financial support through its Perishable Finance model, allowing financial institutions to finance agriculture based on solid market evidence. The brand further emphasizes minimizing waste through its Food Science and Processing approach. Aside from their products, eMKambo's services include technical assistance, training, and advice on financial literacy, business, and market intelligence.

The brand aims to build sustainable networks among various stakeholders and influence pro-agriculture policies. Overall, eMKambo offers a wealth of information, valuable services, effective tools, and a platform for collaboration and knowledge sharing to empower Zimbabwe's agriculture and rural development sector