Markets in Crises Community of Practice
@emma-toolkit.org
Emergency Market Mapping and Analysis Toolkit
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About Markets in Crises Community of Practice
EMMA, which stands for Emergency Market Mapping and Analysis, is an innovative approach to evaluating market systems in post-emergency situations. This method enhances emergency responses by aiding relief agencies in understanding and leveraging local market systems in disaster areas. The EMMA process enables agencies to meet humanitarian needs more efficiently by working with, rather than against, local economies. Originally developed for food security and livelihoods, EMMA has proven versatile and applicable in diverse sectors like WaSH and Shelter.
The EMMA Toolkit, utilized by numerous agencies worldwide since its inception in 2010, offers a comprehensive 10-step process for conducting market analysis. It equips frontline staff with the tools to swiftly assess critical market dynamics during emergencies and make informed decisions. Notably, EMMA does not require specialized economic expertise, making it accessible and valuable in time-sensitive situations. With a focus on addressing survival needs and fostering economic recovery, EMMA enhances the effectiveness of humanitarian aid efforts in crisis scenarios.
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