EMMA is a renowned brand that has been providing transgender healthcare services for the past 25 years. Founded by Prof. Johannes Huber, an endocrinologist and gynecologist at the Vienna University Hospital, EMMA offers support and guidance to individuals on their journey to a different gender.

EMMA's services include hormone treatments that help alter the physical appearance of the individual, known as the phenotype. However, it is important to note that these treatments cannot modify the genotype, the underlying genetic makeup. Hormones can only act where there are specific receptors, similar to a key fitting into a lock.

As a result, transgender treatments face challenges due to the different receptor patterns in men and women. While hormone therapy can lead to gradual changes like slight beard growth and a deeper voice for biological women, it is limited in achieving a complete transformation. However, for men transitioning to women, blocking androgens can feminize their bodies.

Unfortunately, this process carries an increased risk of brain tumors. Apart from these medical considerations, EMMA also emphasizes the importance of psychological support for transgender individuals. They recognize that many individuals seeking gender reassignment may have other emotional challenges that require attention.

EMMA believes in providing comprehensive care, addressing both the physical and psychological aspects of transgender health. They also stress the need for open discussions in society to better understand and support transgender individuals, particularly regarding hormone treatments for young people. EMMA advocates for not promoting or selling gender transitioning as an easy solution, especially in schools and kindergartens.

EMMA's commitment to patient well-being and their extensive experience in transgender healthcare make them a trusted brand in the field