Emma is an email marketing platform designed to help organizations create targeted, consistent communications and connect marketing tools across their existing technology ecosystems. Its services bring email, automation, AI features and SMS together in a single platform, with personalization, audience segmentation and automated journeys to deliver relevant messages at the right time. Teams can use customizable templates, brand controls, flexible user permissions and approval workflows to maintain consistency across departments, locations or chapters.

Emma supports multiple integration options, including self-service and premium integrations, ecosystem partnerships and an open API, and offers CRM-powered donor journeys and connections with tools used in travel and hospitality. The platform serves higher education, nonprofits, government, sports and fitness, and travel and hospitality organizations. Its capabilities are intended to support goals such as student engagement, donor growth, public-sector communications and guest experiences.

Emma also highlights privacy-focused AI, security and compliance controls, HITRUST and SOC 2 certifications, annual accessibility audits, and dedicated support. Organizations can request a demo to explore the platform