Emma is an email marketing platform designed to help organizations create targeted, personalized communications while maintaining consistent brand standards. Its tools bring email marketing, automation, AI features, and SMS together in one platform, with audience segmentation and automated journeys to help teams send relevant messages at the right time. Emma supports integrations through self-service options, premium integrations, ecosystem partnerships, and an open API, helping customers connect the platform with their existing marketing technology.

Brand controls, flexible user permissions, shared templates, and approval workflows help organizations manage communications across teams and locations. The platform also offers features such as A/B testing, drag-and-drop email templates, CRM-powered donor journeys, and performance insights. Emma serves higher education, nonprofit, government, sports and fitness, and travel and hospitality organizations, with capabilities tailored to their communication needs. Its governance and security provisions include role-based permissions, compliance guardrails, HITRUST and SOC 2 certifications, and annual accessibility audits. Emma also offers services and resources such as customer support, a help center, guides, webinars, case studies, and events.