Emma is an email marketing technology brand offering a platform designed to help organizations create targeted, personalized campaigns and manage communications across their existing marketing systems. Its tools bring together email marketing, automation, AI features, and SMS, with segmentation and automated journeys intended to deliver relevant messages at the right time. Teams can use customizable templates and brand controls to maintain consistent messaging, while flexible user permissions and approval workflows support collaboration across departments, campuses, or locations.

Emma offers several integration options, including self-service setups, premium integrations, ecosystem partnerships, and an open API. The platform serves organizations in higher education, nonprofits, government, sports and fitness, and travel and hospitality. Industry-focused capabilities include student engagement campaigns, donor journeys, structured public communications, and guest messaging. Emma also highlights privacy, security, accessibility, and governance, citing HITRUST and SOC 2 certifications and annual accessibility audits. Alongside its software, the brand provides customer support and educational resources to help teams plan and optimize email marketing.