Emma is an email marketing brand offering an intuitive platform that brings together email, automation, AI and SMS to help organizations create personalized, effective communications. Designed to fit into existing marketing technology ecosystems, Emma provides integrations, partnership options and an open API, alongside brand controls, flexible permissions and approval workflows to support consistent, compliant messaging.

Teams can use Emma to build on-brand emails, segment audiences, automate customer journeys, run A/B tests and send SMS messages. Its AI features use an organization’s marketing data, while shared templates and governance tools help teams work efficiently across departments or locations. The platform also offers performance insights and services to support campaign execution.

Emma serves organizations in higher education, nonprofits, government, sports and fitness, and travel and hospitality. Its tools are intended to support needs such as student engagement, donor relationships, public-sector communications, member outreach and guest experiences. The company highlights security, privacy and accessibility, citing HITRUST and SOC 2 certifications and annual accessibility audits.