Emma is a marketing platform that helps organizations create targeted, on-brand communications through email, automation, AI, and SMS. Designed to fit into existing marketing technology ecosystems, it offers integrations, ecosystem partnerships, self-service options, and an open API. Teams can use personalization, segmentation, automated customer journeys, and campaign tools to deliver relevant messages and track performance.

The platform includes brand controls, shared templates, flexible user permissions, and approval workflows, helping organizations maintain consistency across teams and locations. Emma also provides AI features powered by customers’ own marketing data, alongside SMS solutions and support services.

Emma serves organizations in higher education, nonprofits, government, sports and fitness, and travel and hospitality. Its industry-focused capabilities support needs such as student engagement, donor journeys, public-sector compliance, member communications, and guest experiences. The company highlights security and governance features, including HITRUST and SOC 2 certification and accessibility audits. Integrations with existing systems help teams coordinate campaigns, while dedicated support and performance insights help them improve their marketing.