Emma is an email marketing platform that helps organizations create targeted, personalized communications while maintaining consistent branding. Its tools bring email, automation, AI and SMS together, enabling teams to segment audiences, schedule relevant messages and build automated customer journeys. Emma’s AI features are designed to use an organization’s own marketing data.

The platform supports brand controls, flexible user permissions, shared templates and approval workflows, helping teams coordinate communications across departments, locations or chapters. Organizations can connect Emma with existing marketing technology through self-service setups, premium integrations, ecosystem partnerships and an open API. Features include drag-and-drop email design, A/B testing, performance insights and SMS solutions.

Emma serves higher education, nonprofits, government, sports and fitness, and travel and hospitality organizations. Its capabilities support needs such as student engagement, donor journeys, public-sector compliance and personalized guest communications. The company also highlights security and governance, including HITRUST and SOC 2 certification and annual accessibility audits. Emma offers customer support, educational resources, product updates and case studies to help customers use the platform effectively.