Emma is an email marketing platform that helps organizations create targeted, personalized communications while keeping campaigns consistent with their brand. Its platform brings together email marketing, automation, AI features, and SMS, with tools for audience segmentation, automated customer journeys, and campaign optimization. Teams can use customizable templates, brand controls, flexible permissions, and approval workflows to coordinate communications across departments, locations, or partner organizations.

Emma connects with existing marketing technology through self-service and premium integrations, ecosystem partnerships, and an open API. Its services support organizations in higher education, nonprofits, government, sports and fitness, and travel and hospitality. Industry-focused capabilities include student engagement campaigns, donor journeys, structured public-sector communications, and personalized guest messaging. The platform also offers CRM-powered journeys and integrations with tools used in hospitality.

Designed for organizations that need control as well as flexibility, Emma highlights security, privacy, accessibility, and compliance, including HITRUST and SOC 2 certification and annual accessibility audits. Customers can explore product demonstrations, integrations, educational resources, customer stories, and support through Emma’s website.