Emma is an email marketing platform designed to help organizations create effective, personalized communications while maintaining consistent brand standards. Its platform brings together email marketing, automation, AI features, and SMS, with segmentation and integrations that connect to existing marketing technology. Teams can use customizable templates, automated customer journeys, and flexible integration options, including self-service setups, premium integrations, partnerships, and an open API.

Emma serves higher education, nonprofits, government, sports and fitness, and travel and hospitality organizations. Features such as shared templates, role-based permissions, approval workflows, and account controls support collaboration across teams and locations. Its tools are designed to help colleges engage students, nonprofits manage donor communications, government agencies maintain controlled messaging, and hospitality brands personalize guest experiences.

The company also emphasizes security, privacy, accessibility, and compliance, citing HITRUST and SOC 2 certifications and annual accessibility audits. Emma offers customer support, educational resources, customer stories, and product updates, as well as demonstrations for organizations evaluating the platform.