Emma is a marketing technology brand offering an email marketing platform designed to help organizations create targeted, consistent communications. Its tools bring together email, automation, artificial intelligence features, and SMS, with personalization and audience segmentation to help teams deliver relevant messages and improve campaign performance. Users can create customizable emails with templates, manage automated customer journeys, and connect Emma with existing systems through integrations, ecosystem partnerships, self-service options, and an open API.

The platform includes brand controls, flexible user permissions, shared templates, and approval workflows to support consistent messaging across teams and locations. Emma also provides features for managing contact audiences and measuring campaign results. Its privacy-focused AI is powered by customers’ marketing data, and the company highlights security, compliance, and accessibility measures, including HITRUST and SOC 2 certification and annual accessibility audits.

Emma serves organizations in higher education, nonprofits, government, sports and fitness, and travel and hospitality. It offers industry-focused capabilities and resources, alongside customer support, educational materials, and case studies to help teams plan and manage their marketing campaigns.