Emma is an email marketing brand offering a platform that helps organizations create targeted, personalized communications and coordinate campaigns across their marketing technology. Its tools bring together email marketing, automation, AI features, and SMS, with segmentation, testing, and integrations designed to help teams reach audiences effectively while maintaining consistent branding.

The platform supports customizable templates, brand controls, flexible user permissions, and approval workflows. Organizations can connect Emma with existing systems through self-service and premium integrations, ecosystem partnerships, or an open API. Automation journeys help deliver relevant messages at appropriate times, while AI features use an organization’s marketing data.

Emma serves higher education, nonprofits, government, sports and fitness, and travel and hospitality. Its capabilities support needs such as student engagement, donor communications, public-sector compliance, member and fan outreach, and guest marketing across multiple locations. The company also highlights security, privacy, accessibility, and governance, citing HITRUST and SOC 2 certifications and annual accessibility audits. In addition to its platform, Emma provides customer support and offers product demonstrations, educational resources, and customer stories.