Emma is an email marketing platform that helps organizations create targeted, personalized campaigns and manage communications across their marketing technology ecosystem. Its tools bring together email marketing, automation, AI features, and SMS in one platform, supporting teams that want to engage audiences while maintaining consistent branding.

Users can build and customize emails, segment contacts, create automated journeys, and connect Emma with existing systems through self-service and premium integrations, ecosystem partnerships, or an open API. Brand controls, flexible permissions, shared templates, approval workflows, and account structures help organizations coordinate communications across teams and locations. The platform also offers performance insights and integration options for tools such as CRMs.

Emma serves higher education, nonprofit, government, sports and fitness, and travel and hospitality organizations. Its features address needs including student engagement, donor journeys, public-sector review and accessibility requirements, and personalized guest communications. The company highlights security, privacy, compliance, and governance, and states that it holds HITRUST and SOC 2 certifications and conducts annual accessibility audits.