Emma is an email marketing platform that helps organizations create targeted, personalized communications and manage campaigns across their marketing technology. Its platform brings together email, automation, AI features, and SMS, with tools for segmentation, customer journeys, and performance insights. Teams can use customizable templates, brand controls, flexible permissions, and approval workflows to keep messages consistent and support effective collaboration across locations or departments.

Emma offers several ways to connect with existing systems, including self-service and premium integrations, ecosystem partnerships, and an open API. Its services are designed for higher education, nonprofits, government, sports and fitness, and travel and hospitality, with features tailored to each sector’s communication needs. These include student engagement campaigns, donor journeys, controlled public communications, and personalized guest experiences.

The company highlights privacy, security, and governance, including HITRUST and SOC 2 certification and annual accessibility audits. Emma also provides customer support and resources such as guides, webinars, case studies, events, and a help center.