Emma is an email marketing platform that helps organizations create targeted, personalized campaigns and build stronger audience connections. Its tools bring email marketing, automation, AI and SMS together in one platform, with features for segmentation, automated customer journeys and on-brand message creation. Organizations can use integrations, self-service setup options, ecosystem partnerships and an open API to connect Emma with their existing marketing technology.

Designed for teams that need both flexibility and oversight, Emma offers brand controls, shared templates, user permissions and approval workflows. These capabilities support consistent communications across departments, campuses, chapters and locations. The platform serves higher education, nonprofits, government, sports and fitness, and travel and hospitality, with tools tailored to each sector’s needs. Emma also highlights privacy-focused AI, security and compliance features, including HITRUST and SOC 2 certification and accessibility audits.

Alongside its software, Emma provides integration options, customer support, educational resources and customer stories. Its goal is to help teams work efficiently, communicate responsibly and improve campaign performance through relevant, well-timed messages.