Emma is an email marketing platform designed to help organizations create consistent, personalized communications and manage campaigns within their existing technology ecosystems. Its tools bring email, automation, AI and SMS together, enabling teams to segment audiences, build automated journeys and deliver messages across channels. Users can create on-brand emails with customizable templates, while brand controls, flexible permissions and approval workflows help maintain consistency across teams and locations. Emma supports integrations through self-service options, premium integrations, ecosystem partnerships and an open API.

The platform serves higher education, nonprofits, government, sports and fitness, and travel and hospitality organizations. Features are tailored to needs such as student recruitment and retention, donor engagement, public-sector review processes, fan and member communications, and guest experiences. Emma also offers privacy-focused AI powered by customers’ marketing data, along with performance insights and dedicated support. The company highlights security, privacy and governance, including HITRUST and SOC 2 certifications and annual accessibility audits.