Emma is an email marketing platform designed to help organizations create personalized, on-brand communications and build stronger audience connections. Its tools bring together email marketing, automation, AI features and SMS in one platform, with segmentation and automated journeys to deliver relevant messages at the right time. Teams can use customizable templates, brand controls, flexible permissions and approval workflows to maintain consistency across departments, locations and partner groups.

Emma offers multiple ways to connect with existing marketing technology, including self-service and premium integrations, ecosystem partnerships and an open API. The platform serves organizations in higher education, nonprofits, government, sports and fitness, and travel and hospitality. Industry-focused capabilities include student engagement campaigns, donor journeys, controlled public communications and personalized guest experiences. Security, privacy and accessibility are also central to its offering, with the site citing HITRUST and SOC 2 certification and annual accessibility audits. Emma provides customer support, educational resources, case studies and demonstrations to help teams explore the platform and use its marketing capabilities effectively.