Emotea, also known as Emotion Market, is a marketplace that connects consumers, brands and social enterprises through everyday purchases and locally focused social action. Its offerings span categories including restaurants, wellness, stays and tourist apartments, where customers can discover participating establishments and purchase experiences or “Moments.” Businesses can use these Moments to engage their customers and reinforce their commitment to the surrounding community.

A distinctive feature of the platform is its selection of social micro-actions. When completing a purchase, customers can choose a cause that matters to them, and Emotea allocates 2% of the purchase to the selected action. These initiatives are designed with social enterprises and address practical needs, such as providing children with healthy breakfasts, expanding access to sport, and supporting occupational workshops that promote social and employment inclusion.

Emotea presents this approach as a simple way for businesses and consumers to contribute to positive change in their local environment. The site also shares news and updates about its social initiatives and participating brands.