Empgens

**Brand Description: EMPGENS - Journal of Empirical Generalisations in Marketing Science**

EMPGENS is a prestigious online journal dedicated to advancing the field of marketing science through the development of empirical generalisations. Sponsored by the University of South Australia and the Ehrenberg-Bass Institute for Marketing Science, this specialist journal focuses on high-quality research that explores consumer behaviour, marketing strategies, and critical analyses of existing studies. EMPGENS publishes four main types of scholarly articles: replication and extension research, critical reviews, meta-analyses, and insightful commentaries that delve into marketing philosophy. Under the editorial guidance of John Dawes and an esteemed board of global marketing experts, the journal maintains a rigorous acceptance rate of under 10%, ensuring that only the most relevant and significant contributions are published. EMPGENS is committed to open access, allowing readers to freely download and engage with its articles, while authors benefit from a publication process devoid of any fees, fostering a collaborative academic environment.