Emma is an email marketing brand offering a platform that helps organizations create targeted, personalized campaigns and manage audience communications. Its tools bring email marketing, automation, AI features, and SMS together, with segmentation and automated journeys to help teams send relevant messages at the right time. Users can customize emails with templates and use brand controls, flexible permissions, and approval workflows to maintain consistency across teams and locations.

Emma connects with existing marketing technology through self-service and premium integrations, ecosystem partnerships, and an open API. Its platform is designed for organizations in higher education, nonprofits, government, sports and fitness, and travel and hospitality, with features tailored to their communication needs. These include donor journeys, student engagement campaigns, and tools for managing multiple accounts and locations.

The company also emphasizes privacy, security, accessibility, and governance, citing HITRUST and SOC 2 certification and annual accessibility audits. Emma provides customer support, educational resources, and customer stories to help teams use its services and improve their email marketing.