Enamoured Books is an independent romantic bookstore in Remuera, Auckland, created for readers seeking stories that reflect a wide range of relationships, identities and interests. Its welcoming, community-minded approach celebrates romance in its many forms, from sweet contemporary love stories to spicy and darker fiction. The book selection spans contemporary and historical romance, rom-coms, queer love, romantasy, young adult romance, poetry and non-fiction, alongside titles on relationships, sexuality and sexual wellness.

Readers can also browse special and deluxe editions, new releases, pre-orders, and the Blind Date With A Book collection, where wrapped novels are described by their mood and tropes rather than their title and author. Beyond books, Enamoured offers stationery, bookmarks, tarot and card decks, bookish accessories, candles, gifts, creative and craft items, and gift cards. The store also connects readers through events, including book clubs, author and book launches, themed gatherings and other activities, with offerings ranging from sweet to spicy